{"product_id":"rethinking-fandom-how-to-beat-the-sports-industrial-complex-at-its-own-game-craig-calcaterra","title":"Rethinking Fandom: How to Beat the Sports-Industrial Complex at Its Own Game | Craig Calcaterra","description":"\u003cp\u003e232 pages | Belt Publishing | Paperback | 4.5.2022\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\"Modern fandom is rubbish, and Calcaterra explains why, but in so doing, also shows us the way out of our desensitized, corporate, laundry-hugging ways.\" --Keith Law, \u003ci\u003eThe Athletic\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eSports fandom isn't what it used to be. Owners and executives increasingly count on the blind loyalty of their fans and too often act against the team's best interest. Sports fans are left deliberating not only mismanagement, but also political, health, and ethical issues.\u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003eRethinking Fandom\u003c\/i\u003e, sportswriter (and lifelong sports fan) Craig Calcaterra outlines endemic problems with what he calls the Sports-Industrial Complex, such as intentionally tanking a season to get a high draft pick, scamming local governments to build cushy new stadiums, actively subverting the players, bad stadium deals, racism, concussions, and more. But he doesn't give up on professional sports. In the second half of the book, he proposes strategies to reclaim joy in fandom: rooting for players instead of teams, being a fair-weather fan, becoming an activist, and other clever solutions.\u003c\/p\u003e\n\u003cp\u003eWith his characteristic wit and piercing commentary, Calcaterra argues that fans have more power than they realize to change how their teams behave.\u003c\/p\u003e","brand":"Bookspace Columbus","offers":[{"title":"Default Title","offer_id":51264618954999,"sku":"RTHNKNGFNDM","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0435\/6299\/1768\/files\/RethinkingFandom-HowtoBeattheSports-IndustrialComplexatItsOwnGame.jpg?v=1791212767","url":"https:\/\/bookspacecolumbus.com\/products\/rethinking-fandom-how-to-beat-the-sports-industrial-complex-at-its-own-game-craig-calcaterra","provider":"Bookspace Columbus","version":"1.0","type":"link"}